Remy Marc
Menu
AC_1 Clothing
Tripling Lead Generation with a Modern Website Overhaul
4 Months
Shipped
September 2022
This case study delves into the design of a responsive website for AC_1 to tailor new and past users for their E-commerce Online Brand. With an already big social presence online and on social media, I delivered a complete set of a design system and web design and work with the Company founder, Operations Team, Engineers to bring the design to life and gained 10k+ User Interest.
Challenges
This company sells high premium-athletic clothing, and its has a large user base. However due to a mandatory rebrand. their website is outdated, and the outdated design does not align with the internet usage of the Gen-Z audience.
Design Solution
Leveraging contemporary design principles, our team redesigned their Online E-commerce website to make it fit the expectations of their target audience which was a very modern and active fit style as well as the target audience through three rounds of wireframing, prototyping, and user testing. I delivered a full set of UIUX designs together with an expandable design system.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
The revamped website saw a substantial increase in traffic and a notable improvement in user engagement metrics. Moreover, the redesigned website and branding received praise for its user-friendly navigation and cohesive brand representation, ultimately contributing to the company's enhanced online presence and reputation.
Looking to get your business online?
Remy Marc
Menu
AC_1 Clothing
Tripling Lead Generation with a Modern Website Overhaul
4 Months
Shipped
September 2022
This case study delves into the design of a responsive website for AC_1 to tailor new and past users for their E-commerce Online Brand. With an already big social presence online and on social media, I delivered a complete set of a design system and web design and work with the Company founder, Operations Team, Engineers to bring the design to life and gained 10k+ User Interest.
Challenges
This company sells high premium-athletic clothing, and its has a large user base. However due to a mandatory rebrand. their website is outdated, and the outdated design does not align with the internet usage of the Gen-Z audience.
Design Solution
Leveraging contemporary design principles, our team redesigned their Online E-commerce website to make it fit the expectations of their target audience which was a very modern and active fit style as well as the target audience through three rounds of wireframing, prototyping, and user testing. I delivered a full set of UIUX designs together with an expandable design system.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
The revamped website saw a substantial increase in traffic and a notable improvement in user engagement metrics. Moreover, the redesigned website and branding received praise for its user-friendly navigation and cohesive brand representation, ultimately contributing to the company's enhanced online presence and reputation.
Looking to get your business online?
Remy Marc
Menu
AC_1 Clothing
Tripling Lead Generation with a Modern Website Overhaul
4 Months
Shipped
September 2022
This case study delves into the design of a responsive website for AC_1 to tailor new and past users for their E-commerce Online Brand. With an already big social presence online and on social media, I delivered a complete set of a design system and web design and work with the Company founder, Operations Team, Engineers to bring the design to life and gained 10k+ User Interest.
Challenges
This company sells high premium-athletic clothing, and its has a large user base. However due to a mandatory rebrand. their website is outdated, and the outdated design does not align with the internet usage of the Gen-Z audience.
Design Solution
Leveraging contemporary design principles, our team redesigned their Online E-commerce website to make it fit the expectations of their target audience which was a very modern and active fit style as well as the target audience through three rounds of wireframing, prototyping, and user testing. I delivered a full set of UIUX designs together with an expandable design system.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
The revamped website saw a substantial increase in traffic and a notable improvement in user engagement metrics. Moreover, the redesigned website and branding received praise for its user-friendly navigation and cohesive brand representation, ultimately contributing to the company's enhanced online presence and reputation.