This company sells high premium-athletic clothing, and its has a large user base. However due to a mandatory rebrand. their website is outdated, and the outdated design does not align with the internet usage of the Gen-Z audience.

Design Solution

Leveraging contemporary design principles, our team redesigned their Online E-commerce website to make it fit the expectations of their target audience which was a very modern and active fit style as well as the target audience through three rounds of wireframing, prototyping, and user testing. I delivered a full set of UIUX designs together with an expandable design system.